Instotracker is a tool to reflect real picture of the outlet to the stakeholders. This is a B2B product and not intended for general public. All the pictures that are being captured through various trade programs are being reflected in instotracker. Every picture is an opportunity, its a story of either glory or defeat. It reflects the reality on ground. It either reflection of hard work or gap. 7000 outlets are captured by VMS team on regular basis. Huge amount of visual data is captured and transmitted to various decision makers across the organisation. However in todays fast paced business environment there is a need for even faster response against opportunity on day to day basis.